Sport Management

Bachelor’s Program

Department of Kinesiology and Health Education

Sport Management prepares you for a career in the management, marketing, and administration of sport programs in educational, sport business, or the entertainment industry. In addition to the required courses, you will complete a semester-long internship. You will learn analytical skills in business and marketing, resource management, law, ethics, and leadership within sport organizations. 

Connections with Austin FC, Longhorn Athletics, and other local sport organizations offer many opportunities for first-hand experience in professional sport settings. We also have connections to the entertainment industry, including ACL Music Festival, SXSW Music and Film Festival, and the Circuit of the Americas. You also may decide to continue your education through graduate studies in sport management, law, business, or physical culture and sport studies. 

If you are still in high school, take as many statistics and business-related courses as you can. We also recommend shadowing a professional in your field of interest. 

If you are currently attending another college or university, contact an academic advisor to make sure the classes you are taking will transfer. 

You should apply to the university as a Physical Culture and Sports major and complete the following prerequisite courses once you’re on campus: 

  • A writing flag course taken in residence at UT Austin
  • Three semester hours of Economics (301, 304K, or 304L)
  • KIN 312M Management of Physical Activity & Sports Programs with a minimum grade of B-
  • KIN 347 Historical & Ethical Issues in Physical Culture and Sports with a minimum grade of B-
  • Maintain a university GPA of 2.5000 or higher
  • Prerequisite class GPA of 2.5000 or higher

In order to apply to the Sport Management major, you must complete the internal transfer application during the next open application period after you have finished your prerequisites.  Application deadlines are May 1 and December 1.

Please note that completion of the above does not guarantee acceptance into the major as enrollment is capped at 150 students. Admission is based on the number of available spaces, academic performance, your resume’s quality, and previous volunteer and work experiences.

When you start the program, talk to your academic advisor. They will review your degree requirements and help you choose a certificate, track, minor, or specialization. Your advisor will help you identify and choose the option that best aligns with your career goals. 

As a Sport Management major, you will take more than 30 hours of Kinesiology and Health Education classes, including core courses that give you the foundation you will need to do well in the cognate classes specific to the. Some of the course options include: 

  • KIN 312 Sport Industry in America
  • KIN 312M Management of Physical Activity & Sport Programs 
  • KIN 347 Historical & Ethical Issues in Physical Culture & Sports
  • KIN 350 Sociological Aspects of Sport & Physical Activity
  • KIN 352K Race and Sport in African American Life
  • KIN 352K Women and Sport
  • KIN 353 Sport Law
  • KIN 354 Sport & Event Marketing
  • KIN 355 Media & Public Relations in Sport
  • KIN 356 Revenue & Budgeting in Sport
  • KIN 357 Strategic Management of Sport Organizations
  • HED 311 Intro to Health Promotion & Behavioral Science
  • KIN 310 Physiological Basis of Conditioning

You also will be able to take elective courses that supplement your major. Be sure to talk to your academic advisor about the best options. 

You will be required to choose one of two internship options in order to graduate. Internships are typically done at the end of the program during your final semester. Students planning on enrolling in the required Sport Management internship during Spring 2020 should contact Tolga Ozyurtcu for the required information and documents.

Experience the world and change it. Studying abroad goes beyond the classroom. You also can intern, conduct research, and gain hands-on experience internationally – all of which look great on your resume.

Experience the world and change it. Studying abroad goes beyond the classroom. You also can intern, conduct research, and gain hands-on experience internationally – all of which look great on your resume.

Maymester in Denmark: Sport, Society, and the International Olympic Movement

Led by Professors Thomas Hunt and John Bartholomew, this course is held in the beautiful city Copenhagen, Denmark. Students in the program visit organizations such as the Danish Olympic and the Danish Anti-Doping Agency in order to gain insight into the international political dimensions of sport and the Olympic Movement. The first half of the program focuses on the impact of nationalism and globalization in sport. The second half is devoted to an examination of youth sport in comparative international context. Students also explore the distinct culture of Copenhagen by way of both bike and boat tours of the city. Copenhagen is the capital of Denmark and home to many Danish national sport organizations, providing ample opportunity for professional networking. Lonely Planet voted it the #1 city to visit in the world last year.

Learn more

You may have the opportunity to conduct fieldwork with the H.J. Lutcher Stark Center for Physical Culture in Sports. The Department of Kinesiology and Health Education is home to more than 20 well-funded research labs working to promote and understand physical activity, health, movement, behavior, and physical culture and sport. Many of these labs welcome undergraduate students, so take a few minutes to learn more about the ground-breaking research happening in our department and find out if you would be interested in working with our top-notch faculty and graduate students. 

A Sport Management major prepares you for positions in various areas of the sport and entertainment industries, including marketing, event management, sponsorship, and finance. You will graduate as a competitive candidate for positions in

  • Professional sport organizations
  • Collegiate athletics
  • Hospitality
  • Event planning 
  • Multipurpose event center management
  • High school sport administration
  • Youth organizations
  • Parks and recreation departments

Program Benefits

Small Class Sizes

Work Closely with Faculty

Research Opportunities

Internship Opportunities

Study Abroad Options

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