Sport Management

Department of  Kinesiology and Health Education

Two Sport Management graduate students give a presentation to the San Antonio Spurs management team.

Our Sport Management master’s programs prepare students to work in nearly every facet of organized sports. With a focus on the business side of sports, graduate students learn the skills necessary to succeed in a successful professional organization. Students will be enrolled in courses that cover aspects of marketing, event planning, sport analytics, ethics, law, sport communication and strategic planning.

We welcome students from all academic backgrounds with a passion for sport, recreation, and physical activity.

On- and Off-Campus Master’s Degrees

There are three degree options at the master’s level to enable our graduates to excel in future careers. Our traditional, on-campus masters’ program offers students the opportunity to complete either an M.Ed., or an M.S. in face-to-face classes with the faculty here in Austin. The faculty below serve on thesis committees for M.S. students.

We also offer a two-year online master’s (M.Ed.) program that does not require students to travel to Austin. All classes are delivered via the internet, so students can pursue a career and be a graduate student. 


Labs and Research Areas

Photo of Matt Bowers

Program Director
Matthew Bowers