Sport Management On Campus
Department of Kinesiology and Health Education
Our sport management master’s programs prepare you to work in nearly any sector of the sports industry. By focusing on the business and management of sports organizations, you will learn the skills necessary to succeed in this fast-paced, dynamic world.
Sport management graduate courses cover all aspects of the industry, including marketing, event/facility operations, sport analytics, ethics, law, media/communication, business development and strategic management.
We welcome and value students from all academic and professional backgrounds who are fascinated by how and why sports play such a significant role in society.
A faculty advisor will be assigned to you before you arrive on campus to help mentor and guide you through the program. Talk with your advisor about your goals so they can help you choose electives that enrich your career path. You will need to meet with your advisor every semester to register for new classes, and to make sure you stay on track.
Careers in Sports Mangement
Our experience shows that students from diverse academic backgrounds caOur M.Ed. is designed for practitioners who want to work in the sport industry. Our department has a formal partnership with Texas Athletics, essentially guaranteeing students a way to gain experience. We also work closely with all the sports organizations in the area and provide numerous opportunities for students to earn valuable practical experience as they learn and grow.
A few recent examples of organizations where our graduates have been hired or interned include:
- 2026 FIFA World Cup
- Alamo Valero Bowl
- Austin Football Club
- Austin Gamblers
- Austin Parks & Recreation
- Boise State University
- Boston Celtics
- CBS Sports
- Cleveland Browns
- Creative Artists Agency
- Dallas Cowboys
- Dallas Mavericks
- Denver Broncos
- Detroit Tigers
- Goodyear Cotton Bowl Classic
- Houston Astros
- Houston Rockets
- Hyperice
- JG Adds
- Merging Vets & Players
- Minnesota Vikings
- MLB – Major League Baseball China
- New Orleans Pelicans
- Octagon Sports and Entertainment
- Olympics
- PGA of America
- Red Bull
- Round Rock Express
- San Diego Padres
- San Francisco 49ers
- SEC
- Snapback Sports
- Spurs Sports and Entertainment
- Sugar Land Space Cowboys
- Texas Rangers
- TopGolf
- UFC – Ultimate Fighting Championship
- UIL
- University of Missouri
- University of Texas
- Utah Jazz
- William Morris Endeavor (WME) Sports
- Yahoo! Sports
- Yeti
Are There Prerequisites?
Although it is helpful to begin the master’s program with some exposure to the basics of management theory, marketing, and accounting, we do not require our applicants to have taken coursework in those areas. We believe that students from diverse academic backgrounds can all succeed in Sport Management, and have admitted dozens of students who have done well in the program and did not have a business foundations background.
If you have not had any previous training in basic marketing and management principles, we would certainly encourage you to try to familiarize yourself with these subjects before you start classes. You might, for example, want to participate in a MOOC class online, or pick up an entry-level textbook to read through.
Your advisor will also be happy to make suggestions on how to bridge any gaps in your knowledge. However, a lack of coursework in such areas will not be held against you in admission decisions. There are no prerequisite courses for the On-Campus M.Ed. and M.S. in Sport Management or for our On-Line program.
What Do I Need to Apply?
You must follow the application steps outlined on the How to Apply page and submit your undergraduate and other academic transcripts, a statement of purpose, three letters of reference and a resume.
International students will need to submit TOEFL scores or other evidence of language proficiency. Check The Graduate School for specific requirements. No admission decision will be made until the application file is complete
Master of Education
Coursework
You will take five of your six core courses and one elective during your first year. You will take your remaining core course, fulfill electives and complete a semester-long internship during your second year.
Be sure to familiarize yourself with all the internship requirements during your first year so you can find an internship that aligns with your career goals.
Core Courses (18 Credit Hours)
- KIN 395 Managing People & Organizations (Fall Year One)
- KIN 395 Facility and Event Management (Fall Year One)
- KIN 395 Legal Issues in Sport (Fall Year One)
- KIN 395 Sport Marketing (Spring Year One)
- KIN 395 Ethics in Sport (Spring Year One)
- KIN 395 Strategic Management for Sport (Fall Year Two)
Electives (3 Credit Hours)
Electives may be taken from sport management or physical culture and sport studies courses, other KIN/HED classes and courses outside the department. Three hours of upper-division, undergraduate coursework is permitted. Options include:
- KIN395 Sport Policy
- KIN 395 Sport and International Relations
- KIN 395 Sport Analytics
- KIN Sport Economics
- KIN History of the Sport Industry in America
- an elective chosen in collaboration with your faculty advisor
Completion of KIN 697P: Internship In Sport Management (Following Year One)
Develop in consultation with your advisor. A list of approved sites is available.
Master of Science
If you are interested in conducting research on sport management and potentially pursuing a Ph.D., we encourage you to talk to your advisor about moving into the M.S. program after you start the M.Ed. program. The student/advisor relationship is critical to the success of this program, so you must be approved by your advisor and the program director to pursue this track.
In addition to the core coursework, M.S. students must complete an original research project and write either a thesis or a report under the supervision of a faculty member. Those who want to pursue a Ph.D. are encouraged to write a thesis.
Coursework
Core Curriculum (15 hours)
- KIN 395 Sport Marketing (Fall Year One)
- KIN 395 Managing People & Organizations (Fall Year One)
- KIN 395 Legal Issues in Sport (Fall Year One)
- KIN 395 Ethics in Sport (Spring Year One)
- KIN 395 Strategic Management for Sport (Fall Year Two)
M.S. With Thesis: Degree Specific Coursework (21 hours)
Six elective hours may be taken outside the department.
- KIN 395 Sport Policy, or KIN Sport and International Relations, or KIN Sport Development, or KIN 395 History of the Sport Industry in America, or KIN 395, Sport Analytics (Any open semester)
- A Statistics Course Approved by the Advisor (counts as an out-of-department class)
- KIN 396T—Directed Research (Spring or Summer of Year One)
- KIN 386 Qualitative Research Methods for PCSS or: KIN 386 Proposal Writing
- KIN 698 A & B Thesis Courses (Taken in separate semesters for 6 hours total credit)
- A 3-Hour Elective Approved by Your Advisor (may be KIN, or outside the department)
M.S. With Report: Degree Specific Coursework (21 hours)
Six elective hours may be taken outside the department.
6 Hours of Electives, Approved by Your Advisor
- KIN 395 Sport Policy, or KIN Sport and International Relations, or KIN Sport Development, or History of the Sport Industry in America (Any open semester) or KIN 395 Sport Analytics (Any open semester)
- A Statistics Course Approved by the Advisor (counts as an out-of-department class)
- KIN 396T—Directed Research (Spring Year One or Fall Year Two)
- KIN 386 Qualitative Research Methods for PCSS or: KIN 386 Proposal Writing
- KIN 398R Report (Year Two)
Faculty
Teaches courses on sport history and strength and conditioning. Research focuses on physical culture history.
Examines the management of systems for athlete development, including how different sport settings influence performance and participation over the lifespan. Focuses on re-imagining the youth sport experience, with a specific interest in the developm...
Focuses on the history of sport culture, particularly Olympic weightlifting, and its impact on society.
Specializes in behavior, sports performance, and decision making in golf; teaches golf and courses need to be certified in physical education.
Examines the intersection of physical culture and international political history.
Accepting new students
Studies managerial economics in sport relating to the market power of pro sports leagues under three primary branches: industrial organization, labor markets, and public policy and economic development.
Studies the historical, philosophical, sociocultural, and political dimensions of sport and physical culture.
Focuses on the development of sport policies and the ways in which professional sport teams can be leveraged to generate economic, social, and tourism benefits for host communities.
The History and Philosophy of the Body, Sport, and Physical Culture from Ancient Greece to the Present
Specializes in the history of strength and conditioning, doping, women and sport, and history of physical culture.
Stay in Touch
With the growth of the Sport Management program at both the graduate and undergraduate levels, keeping up with our alumni is very important. Up-to-date information on program alumni facilitates the maintenance of an alumni directory, allows alumni to locate former classmates, and reinforces the UT Sport Management alumni network.
Program Starts: Fall
Deadline to Apply:
Priority: December 1
Final: May 1
Credit Hours Required:
M.S. with Thesis: 36
M.S. with Report: 36
M.Ed.: 36
Program Location: On Campus
GRE Required? No

Graduate Program Administrator
Phillip Salazar
Let us know what your academic interests are within the College of Education and we’ll be in touch.

