Online Sport Management Master's Program

What Starts Here Changes the World

Small Class Size

GRE Waiver

Flexible Class Schedule

100% Online Courses

Finish in 2 Years

The Department of Kinesiology and Health Education offers an online program for students seeking a Master’s of Education (M.Ed.) with a Sport Management concentration. The online version of the Sport Management degree offers the same benefits as the in-person program, but with the flexibility to complete it from anywhere.

Students will learn the management skills necessary to manage organizations, people, facilities, marketing strategies, and events related to sports. This program allows students to accelerate their career path, making them qualified candidates for executive positions in the sport and recreation industry.

The program focuses on several aspects of sports management, including business and marketing, resource management, law, ethics, and leadership.

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Career Path

Graduates from the Sport Management program hold positions in various areas of the sport industry, including marketing, event management, sponsorship, and finance. graduates of this program will be competitive candidates for positions in

  • high school sport administration,
  • collegiate athletics,
  • professional sport organizations,
  • fitness centers,
  • youth organizations,
  • parks and recreation departments.

The Online Advantage

  • Completely online course schedule allows for flexibility to be completed from anywhere.
  • Can be completed in as little as 2 years.
  • No thesis required.
  • Students can continue their professional career while completing the course schedule.
  • Classes are limited to 25 students to ensure a high level of engagement with professors.
  • Access to UT Austin's vast alumni network.
  • Students of all academic backgrounds are welcome; no previous business or sport coursework required. 

Courses are completed in 6-week sessions. Two 6-week sessions will be offered in each long semester (Fall and Spring) and one 6-week session will be offered over the summer. Students are offered the flexibility to complete one or two courses per session depending on their professional requirements. A total of ten 3-credit courses are required to earn a degree.

The degree plan and a list of required courses are provided below.  All courses, with the exception of Leadership in Sport Organizations, are currently included in the University’s Course Inventory.

Required Courses Course Number Credit Hours
Organizational Behavior in Sport KIN 395 3
Sport Marketing KIN 395 3
Human Resource Management in Sport Organizations KIN 395 3
Legal Issues in Sport KIN 395 3
Facility & Event Management KIN 395 3
Ethics in Sport KIN 395 3
Sport Finance KIN 395 3
Strategic Management in Sport Organizations KIN 395 3
Leadership in Sport Organizations TBD 3
Theories and Issues in Sport Management KIN 395 3

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The Department of Kinesiology and Health Education is a community of engaged and innovative scholars, educators, and students. We aspire to lead the world in the study and promotion of health and physical activity through interdisciplinary collaborations. We aim to be recognized for the excellence of our teaching, the impact of our research, and the quality of our graduates.

The Department of Kinesiology & Health Education has multiple areas of graduate study.  These include Health Behavior & Education, Exercise Science, Sport Management, and Physical Culture and Sport. At the Doctoral level, these programs train students to conduct cutting-edge research.  At the master's level, students have the option of a research or an applied focus. 

Our diverse alumni network demonstrates our students’ abilities to take the skills learned from the classroom and the laboratory, and apply these for the betterment of the people of Texas, the United States and throughout the world.

The College of Education

Photo of Belmont BuildingThe College of Education was founded in 1891 to prepare graduates to be teachers in schools and colleges and to advance the study of pedagogy. While this is still true, the college has since incorporated related fields in health and kinesiology. With the addition of each of our departments, our college has expanded teaching and research in the fields of Curriculum and Instruction, Educational Administration, Educational Psychology, Kinesiology and Health Education, and Special Education. The College of Education focuses on developing education for the individual learner. We inspire teaching methods and policies that work for students and educators of diverse backgrounds.

As a prospective student, you are required to apply first using the state application system, ApplyTexas. Here, you will input your biographical information, your previous education, and your essays. We strongly encourage you to start this process well in advance of the deadline to allow us enough time to process your information.

Students applying for the online master's program do not need to complete the same prerequisites as the in-person program.

To apply to this program, students will need to submit:

  • A Résumé
  • Two letters of recommendation
  • Official GRE Scores
  • Official Transcripts
  • Statement of Purpose


The cost per credit hour is $675. Most courses are three credit hours.

Application Deadline


To Apply For 

June 15

 Fall Admission

November 15

 Spring Admission


Applicants to the online Sports Management degree concentration must have an undergraduate degree, are required to have at least one year of full-time work experience, and must take the GRE or fulfill the GRE Waiver requirements below.

Individuals who do not meet the professional experience requirement may petition for conditional admission.  Any individual who is accepted without the requisite experience will need to register for and complete an additional 6 semester credit hours of supervised internship as part of the degree program. This would bring the total required hours to 36.

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GRE Waiver

Applicants who have a cumulative 3.3 GPA and either

  1. a graduate degree or
  2. a minimum of 3 years of full-time work experience may apply for a GRE waiver.

Student Testimonials

Ashley McLerran

Ashley McLerran

"I currently work in Athletics and thought I already knew a lot. This program revealed how much I didn't know across the entire spectrum of sports. Each class has been 100% relevant to my career and I have learned so much about decision making, leadership, marketing, finance, organizational development, theories that have impacted the industry.

Each professor has been very responsive, willing to Skype, and offers office hours for the local students (which I have taken advantage of). This program is perfect for anyone that currently has a career or other commitments that prevent them from being able to physically attend classes."

Lauren Cardenas

"I feel like I have a new perspective on every decision I make.  I find myself considering target markets when planning projects, ethics when advising and making decisions, and strategy when looking towards the future.

We were encouraged to take risks on our assignments and appreciated the open forum for sharing different perspectives.  I found all of the readings interesting and keep them handy for when I need new ideas. I like that courses did not take an entire semester and I could choose which 6-7 week period fit best with my schedule.

I would recommend this program to anyone who manages an organization.  The skills involved stretch beyond the world of sports, and the business perspective makes it applicable to many fields.  Anyone who is in a position of leadership and decision-making could benefit, especially those who manage teams."

Primary Contact

Portrait of Emily Sparvero

Emily Sparvero

Assistant Professor of Instruction Office: BEL 605F Phone: (512) 232-2383

Additional Contacts

Photo of Marisol Corbett

Billing Inquiries

Marisol Corbitt, Administrative Assistant 512-232-6012
Photo of Phillip Salazar

Registration Inquiries

Phillip Salazar, Graduate Program Coordinator II 512-232-6015