Online Sport Management Master's Program

What Starts Here Changes the World

Small Class Size

Strong Alumni Network

100% Online Courses

Finish in 2 Years

Flexible Class Schedule

The Department of Kinesiology and Health Education offers an online program for students seeking a Master’s of Education (M.Ed.) with a Sport Management concentration. The online version of the Sport Management degree offers the same benefits as the in-person program, but with the flexibility to complete it from anywhere.

Students will learn the management skills necessary to manage organizations, people, facilities, marketing strategies, and events related to sports. This program allows students to accelerate their career path, making them qualified candidates for executive positions in the sport and recreation industry. The program focuses on several aspects of sports management, including business and marketing, resource management, law, ethics, and leadership.

Courses are completed in 6-week sessions. Two 6-week sessions will be offered in each long semester (Fall and Spring) and one 6-week session will be offered over the summer. Students are offered the flexibility to complete one or two courses per session depending on their professional requirements. A total of ten 3-credit courses are required to earn a degree.

Career Path

Graduates of this program will be competitive candidates for positions in high school sport administration, collegiate athletics, professional sport organizations, fitness centers, youth organizations, and parks and recreation departments. Graduates from the Sport Management program hold positions in various areas of the sport industry, including marketing, event management, sponsorship, and finance.

The Online Advantage

  • Completely online course schedule allows for flexibility to be completed from anywhere.
  • Can be completed in as little as 2 years.
  • No thesis required.
  • Students can continue their professional career while completing the course schedule.
  • Classes are limited to 25 students to ensure a high level of engagement with professors.
  • Access to UT Austin's vast alumni network.
  • Students of all academic backgrounds are welcome; no previous business or sport coursework required. 


Applicants to the online Sports Management degree concentration must have an undergraduate degree, are required to have at least one year of full-time work experience, and must take the GRE. Please review the “Application” tab (above) for a list of the materials required in order to successfully complete your application. 

Individuals who do not meet the professional experience requirement may petition for conditional admission.  Any individual who is accepted without the requisite experience will need to register for and complete an additional 6 semester credit hours of supervised internship as part of the degree program. This would bring the total required hours to 36.

Download the program flyer. Get Adobe Reader

The degree plan and a list of required courses are provided below.  All courses, with the exception of Leadership in Sport Organizations, are currently included in the University’s Course Inventory.

Required Courses Course Number Credit Hours
Organizational Behavior in Sport KIN 395 3
Sport Marketing KIN 395 3
Human Resource Management in Sport Organizations KIN 395 3
Legal Issues in Sport KIN 395 3
Facility & Event Management KIN 395 3
Ethics in Sport KIN 395 3
Sport Finance KIN 395 3
Strategic Management in Sport Organizations KIN 395 3
Leadership in Sport Organizations TBD 3
Theories and Issues in Sport Management KIN 395 3

Photo of Belmont Building

The Department of Kinesiology and Health Education is a community of engaged and innovative scholars, educators, and students. We aspire to lead the world in the study and promotion of health and physical activity through interdisciplinary collaborations. We aim to be recognized for the excellence of our teaching, the impact of our research, and the quality of our graduates.

The Department of Kinesiology & Health Education has multiple areas of graduate study.  These include Health Behavior & Education, Exercise Science, Sport Management, and Physical Culture and Sport. At the Doctoral level, these programs train students to conduct cutting-edge research.  At the master's level, students have the option of a research or an applied focus. 

Our diverse alumni network demonstrates our students’ abilities to take the skills learned from the classroom and the laboratory, and apply these for the betterment of the people of Texas, the United States and throughout the world.

The College of Education

Photo of Belmont BuildingThe College of Education was founded in 1891 to prepare graduates to be teachers in schools and colleges and to advance the study of pedagogy. While this is still true, the college has since incorporated related fields in health and kinesiology. With the addition of each of our departments, our college has expanded teaching and research in the fields of Curriculum and Instruction, Educational Administration, Educational Psychology, Kinesiology and Health Education, and Special Education. The College of Education focuses on developing education for the individual learner. We inspire teaching methods and policies that work for students and educators of diverse backgrounds.

As a prospective student, you are required to apply first using the state application system, ApplyTexas. Here, you will input your biographical information, your previous education, and your essays. We strongly encourage you to start this process well in advance of the deadline to allow us enough time to process your information.

Students applying for the online master's program do not need to complete the same prerequisites as the in-person program.

To apply to this program, students will need to submit:

  • A Résumé
  • Two letters of recommendation
  • Official GRE Scores
  • Official Transcripts
  • Statement of Purpose


The cost per credit hour is $675. Most courses are three credit hours.

Application Deadline


To Apply For 

June 15

 Fall Admission

November 15

 Spring Admission