About the Program

Is a Sport Management Master’s for Me?

Our experience shows that students from diverse academic backgrounds can excel in Sport Management. Our recent students have undergraduate majors in business, management, communication, journalism, history, American Studies, marketing, English, film studies, women’s studies, computer science, philosophy, political science, government, and of course other undergraduate programs related to kinesiology, health, and physical activity.

Our classes deal with business concepts like:

  • strategic planning,
  • organizational change,
  • human resource management,
  • facility management,
  • marketing,
  • event promotion, and more.

We have found that a committed, engaged, student who is passionate about a career in sport will excel here at Texas no matter what major they completed as an undergraduate.

Are There Prerequisites?

Although it is helpful to begin the master’s program with some exposure to the basics of management theory, marketing, and accounting, we do not require our applicants to have taken coursework in those areas.  We believe that students from diverse academic backgrounds can all succeed in Sport Management, and have admitted dozens of students who have done well in the program and did not have a business foundations background. 

If you have not had any previous training in basic marketing and management principles, we would certainly encourage you to try to familiarize yourself with these subjects before you start classes.  You might, for example, want to participate in a MOOC class online, or pick up an entry level textbook to read through.

Your advisor will also be happy to make suggestions on how to bridge any gaps in your knowledge. However, a lack of coursework in such areas will not be held against you in admission decisions.  There are no prerequisite courses for the On-Campus M.Ed. and M.S. in Sport Management or for our On-Line program.  

What Do I Need to Apply?

You must follow the application steps outlined on the department’s How to Apply page and submit your undergraduate and other academic transcripts, a statement of purpose, three letters of reference, a resume, and your Graduate Record Examination (GRE) scores.  If you are an international student you will also need to submit TOEFL scores or other evidence of language proficiency.  International students must also check with the International Office about their special requirements.   Applications may be submitted pending GRE scores but no admission decision will be made until the application file is complete.  Be sure to schedule your GRE exam as soon as possible. We do not accept the GMAT or LSAT.  

For more information about the application process, please see the department’s How to Apply page.