Sport Management
Department of Kinesiology and Health Education
Our Sport Management master’s programs prepare students to work in nearly every facet of organized sports. With a focus on the business side of sports, graduate students learn the skills necessary to succeed in a successful professional organization. Students will be enrolled in courses that cover aspects of marketing, event planning, sport analytics, ethics, law, sport communication and strategic planning.
We welcome students from all academic backgrounds with a passion for sport, recreation, and physical activity.
On- and Off-Campus Master’s Degrees
There are three degree options at the master’s level to enable our graduates to excel in future careers. Our traditional, on-campus masters’ program offers students the opportunity to complete an M.Ed. with the faculty here in Austin. Students interested in conducting research on sport management and potentially pursuing a Ph.D. are encouraged to talk to their advisor about shifting into the M.S. after starting the program.
We also offer a two-year online master’s (M.Ed.) program that does not require students to travel to Austin. All classes are delivered via the internet, so students can pursue a career and be a graduate student.
Faculty
Teaches courses on sport history and strength and conditioning. Research focuses on physical culture history.
Examines the management of systems for athlete development, including how different sport settings influence performance and participation over the lifespan. Focuses on re-imagining the youth sport experience, with a specific interest in the developm...
Focuses on the history of sport culture, particularly Olympic weightlifting, and its impact on society.
Specializes in behavior, sports performance, and decision making in golf; teaches golf and courses need to be certified in physical education.
Examines the intersection of physical culture and international political history.
Accepting new students
Studies managerial economics in sport relating to the market power of pro sports leagues under three primary branches: industrial organization, labor markets, and public policy and economic development.
Studies the historical, philosophical, sociocultural, and political dimensions of sport and physical culture.
Focuses on the development of sport policies and the ways in which professional sport teams can be leveraged to generate economic, social, and tourism benefits for host communities.
The History and Philosophy of the Body, Sport, and Physical Culture from Ancient Greece to the Present
Specializes in the history of strength and conditioning, doping, women and sport, and history of physical culture.
Labs and Research Areas
Physical Culture and Sport Studies at the Stark Center
The world’s most extensive collection of materials, books, journals, and artifacts covering topics of sport training, sport history, sport philosophy, sport management, physical culture and alternative medicine.
An innovative network of research groups and practitioners working to advance the development of sport systems and sport’s impact on individuals and communities.
