Sport Management

Dumbbells resting on a rack

Photo of Jan Todd

Program Director
Jan Todd

Our Sport Management graduate program prepares students to work in nearly every facet of organized sports. With a focus on the business side of sports, students learn the culture that leads to a successful professional organization. Students will be enrolled in courses that cover aspects of marketing, event planning, ethics, law and history. Our students come from diverse backgrounds of study with a passion for sport management that allows them to excel in their careers.

A large component of the Sport Management program is the emphasis on student internships. Austin has many great opportunities for students to work with professional sports teams, as well as helping students find opportunities within UT’s athletic department.

The Sport Management program offers either a non-thesis M.Ed., or an M.S. with a thesis. Applicants are encouraged to enter as an M.Ed. and will have the opportunity to discuss research options with faculty before easily switching to an M.S. Students interested in a Ph.D. who plan to work in Sport Management should consider a degree in Physical Culture and Sport Studies.