The Sport Management program at The University of Texas has established a tradition of excellence and is recognized as one of the nation's top programs. An outstanding faculty and curriculum prepare graduates for work in the rapidly-expanding sport and fitness industry. Many graduates from the Sport Management program have enjoyed prosperous careers in all levels of sport, both in the United States and internationally.
We strongly encourage students to begin working in the sport industry while in the Master’s program and have helped students find internships in the Austin area while they earn their degree. We are particularly proud of our strong relationship with UT’s Athletic Department, recognized as one of the flagship collegiate “businesses” in America. Many of our Master’s students have enhanced their classroom learning through internship opportunities in Athletics. All M.Ed. students are required to complete an internship for graduation, but some of our more ambitious students have added several different internship and work experiences to their resume while here in Austin.
We offer both the M.Ed. for practitioners who want to work in the industry, and an M.S. in Sport Management for those with research interests. The M.S. degree is generally for those students who wish to go on to doctoral work in Sport Management* or in our affiliated doctoral program in Physical Culture and Sport Studies.
Is Sport Management for Me?
Our experience shows that students from diverse academic backgrounds (business, management, communication, journalism, history, American Studies, marketing, English, film studies, women’s studies, computer science, philosophy, political science, government, and of course other programs related to kinesiology, health, and physical activity) can all excel in sport management. While our classes deal with business concepts like strategic planning, organizational change, human resource management, facility management, marketing, event promotion, and so on, we have found that a committed, engaged, student who is passionate about a career in sport, and has an appreciation of the value of sport in our personal, community, and national lives, will excel here at Texas no matter what major they completed as an undergraduate.
*The Department of Kinesiology and Health Education does not currently offer a Ph.D. in Sport Management. However, the Ph.D. degree in Physical Culture and Sport Studies does allow students to pursue some kinds of business and management related research interests.
About the Program:
Both masters’ programs require 36 hours of coursework and share the same core courses. For this reason we only admit students for the fall semester and all incoming students take their core classes as a cohort—meaning that they take the same classes, in the same sequence, during their first year in the program. One advantage of the cohort model is that you don’t have to decide until you get to Texas whether you want to be involved with research and write a thesis. Applicants are encouraged to enter as M.Ed. students and then to switch to the M.S. program after they have had time to meet the faculty and discuss research options. The transfer process is very simple and requires no re-application or additional expense.
All graduate courses in the Sport Management program are numbered either KIN 386 or KIN 395 and carry three hours of credit. The six core courses are taught on this schedule during the first year. A normal load for graduate students at the University of Texas is three courses per semester.
During the second year of the program, M.S. and M.Ed. students follow different tracks and students choose courses (in consultation with their advisor) to match their own research and job-oriented interests. Please see the attached PDF copies of the Programs of Study for the M.S. and M.Ed. for the specific requirements for year two. Both degree programs require additional departmental elective classes which can be taken from the list of Sport Management/Physical Culture and Sport Studies classes below, or from other courses offered by the Department of Kinesiology and Health Education.
|FALL SEMESTER||SPRING SEMESTER|
|KIN 395-32 SPORT MARKETING||KIN 395-60 SPORT POLICY|
|KIN 395-57 MANAGING PEOPLE AND ORGS||KIN 395 STRATEGIC MANAGEMENT FOR SPORT|
|KIN 395-26 LEGAL ISSUES IN SPORT
OR: KIN 395-29 ETHICS IN SPORT
|KIN 395-42 FACILITY & EVENT MANAGEMENT|
Recent Electives Offered by the Sport Management and Physical Culture and Sport Studies Faculty. Please Note: Not all electives are offered every year.
- KIN 386 QUALITATIVE RESEARCH METHODS FOR SPORT STUDIES
- KIN 395 SPORT FINANCE
- KIN 395 SPORT ANALYTICS
- KIN 395 SPORT DEVELOPMENT
- KIN 395 SPORT, THE BODY, AND SOCIAL THEORY
- KIN 395 SPORT AND INTERNATIONAL RELATIONS
- KIN 395 OLYMPIC MOVEMENT AND INTERNATIONAL SPORT GOVERNANCE
- KIN 395 HISTORY OF SPORT & BUSINESS
- KIN 395 CRITICAL ISSUES IN AMERICAN SPORT HISTORY
- KIN 395 HISTORY OF EXERCISE SCIENCE & SPORTS MEDICINE
- KIN 395 HISTORY OF PHYSICAL CULTURE & ALTERNATIVE MEDICINE
Prerequisite Knowledge Requirement:
Naturally, some common knowledge is expected for all our students. And so, if you have not had undergraduate classes in management, marketing, and some kind of basic accounting or financial management class, you are strongly urged to complete these courses before arrival at Texas. (Your instructors will assume you have basic knowledge in these areas and will not go over elementary principles in their graduate classes.) Ideally, a master’s students should have content knowledge comparable to having taken an undergraduate class in the following areas before beginning the master’s program:
- Management Theory - Equivalent to MAN 320F at UT Austin
- Marketing Principles - Equivalent to MKT 320F at UT Austin
- Financial or Managerial Accounting - Equivalent to FIN 357 at UT Austin
Once you are admitted and assigned to a faculty academic advisor, write to them and discuss your competencies in these areas. As you register for your fall semester courses, your academic advisor will ask for proof that you have competency in these areas. This can be demonstrated to the advisor by showing a transcript or grade report card from an accredited university indicating you have taken such classes; showing a grade report card for an on-line course from an accredited university; by completing a MOOC course from an accredited university and getting a certificate of completion, or, finally, by studying on your own and passing our pre-requisite exams (with a grade of at least 80) in these areas.
If you arrive in Austin for the fall semester without having completed all of the “prerequisite knowledge requirements” you will be required to complete those missing during the fall semester and will not be allowed to register for spring classes without having provided evidence of completion.
We highly recommend completing these before arrival in Austin. Please check with your advisor and get their approval for any non-UT classes or MOOC courses and remember that prerequisite courses are not part of the graduate curriculum, and do not count toward the 36 semester hours required for graduation.