Sport Management

Sport Management prepares you for a career in the management, marketing, and administration of sport programs in educational, sport business, or the entertainment industry. In addition to the required courses, you will complete a semester-long internship. You will learn analytical skills in business and marketing, resource management, law, ethics, and leadership within sport organizations. 

Connections with Austin FC, Longhorn Athletics, and other local sport organizations offer many opportunities for first-hand experience in professional sport settings. We also have connections to the entertainment industry, including ACL Music Festival, SXSW Music and Film Festival, and the Circuit of the Americas. You also may decide to continue your education through graduate studies in sport management, law, or business. 

Preparing for this Major

If you are still in high school, take as many statistics and business-related courses as you can. We also recommend shadowing a professional in your field of interest. 

If you are currently attending another college or university, contact an academic advisor to make sure the classes you are taking will transfer. 

Getting Started

You should apply to the university as a Physical Culture and Sports major and complete the following prerequisite courses once you’re on campus: 

  • A writing flag course taken in residence at UT Austin
  • Three semester hours of Economics (301, 304K, or 304L)
  • KIN 312M Management of Physical Activity & Sports Programs with a minimum grade of B-
  • KIN 347 Historical & Ethical Issues in Physical Culture and Sports with a minimum grade of B-

In order to apply to the Sport Management major, you must complete an application, have a minimum 2.5 GPA at UT Austin, and submit a current resume. 

Please note that completion of the above does not guarantee acceptance into the major as enrollment is capped at 150 students. Admission is based on the number of available spaces, academic performance, your resume’s quality, and previous volunteer and work experiences. 

After You’re Admitted

When you start the program, talk to your academic advisor. They will review your degree requirements and help you choose a certificate, track, minor, or specialization. Your advisor will help you identify and choose the option that best aligns with your career goals. 

Learn more about certificates, minors, specializations, and tracks

Courses in This Major

As a Sport Management major, you will take more than 30 hours of Kinesiology and Health Education classes, including core courses that give you the foundation you will need to do well in the cognate classes specific to the. Some of the course options include: 

  • KIN 312 Sport Industry in America
  • KIN 312M Management of Physical Activity & Sport Programs 
  • KIN 347 Historical & Ethical Issues in Physical Culture & Sports
  • KIN 350 Sociological Aspects of Sport & Physical Activity
  • KIN 352K Race and Sport in African American Life
  • KIN 353 Sport Law
  • KIN 354 Sport & Event Marketing
  • KIN 355 Media & Public Relations in Sport
  • KIN 356 Revenue & Budgeting in Sport
  • KIN 357 Strategic Management of Sport Organizations
  • HED 311 Intro to Health Promotion & Behavioral Science
  • KIN 310 Physiological Basis of Conditioning

You also will be able to take elective courses that supplement your major. Be sure to talk to your academic advisor about the best options. 

Internships

You will be required to choose one of two internship options in order to graduate. Internships are typically done at the end of the program during your final semester. Students planning on enrolling in the required Sport Management internship during Spring 2020 should contact Tolga Ozyurtcu for the required information and documents.

Study Abroad Opportunity

Experience the world and change it. Studying abroad goes beyond the classroom. You also can intern, conduct research, and gain hands-on experience internationally – all of which look great on your resume.

Sport, Society, and the International Olympic Movement - Switzerland

Join professors John Bartholomew and Thomas Hunt on a faculty-led Maymester to Lausanne, Switzerland as you examine sport law. You also will visit the Olympic Committee Museum, the Olympic Studies Centre, and other institutions associated with sport law, bringing you into contact with many leaders of the international sporting world. 

This is just one recommended program. The university provides opportunities worldwide that will fit into your degree plan and are more affordable than you may think. Reach out to the Study Abroad Office and your academic advisor to learn more.

Learn more

Research Opportunities

You may have the opportunity to conduct fieldwork with the H.J. Lutcher Stark Museum for Physical Culture in Sports. The Department of Kinesiology and Health Education is home to more than 20 well-funded research labs working to promote and understand physical activity, health, movement, behavior, and physical culture and sport. Many of these labs welcome undergraduate students, so take a few minutes to learn more about the ground-breaking research happening in our department and find out if you would be interested in working with our top-notch faculty and graduate students. 

Learn more

Possible Career Paths

A Sport Management major prepares you for positions in various areas of the sport and entertainment industries, including marketing, event management, sponsorship, and finance. You will graduate as a competitive candidate for positions in

  • Professional sport organizations
  • Collegiate athletics
  • Hospitality
  • Event planning 
  • Multipurpose event center management
  • High school sport administration
  • Youth organizations
  • Parks and recreation departments